Enter your keyword

Blog

Why Your Hotel Needs to be Pet Friendly

Why Your Hotel Needs to be Pet Friendly

Why Your Hotel Needs to be Pet Friendly  In some respects, all hotels and hospitality venues need to have facilities that are suitable for animals for those travellers who have service animals. But there are a growing number of people who want to travel with their pets as well - according to PetsPyjamas, there has [...]
Why Limited Opening Shouldn’t Mean Limited Marketing

Why Limited Opening Shouldn’t Mean Limited Marketing

Why Limited Opening Shouldn’t Mean Limited Marketing   Marketing your hospitality business is an essential way of attracting customers, building reputation, and gaining industry authority; but with the COVID-19 pandemic causing major limitations to service and opening availability, it might seem like spending your limited budget on marketing is a waste of money. But this [...]
How to Solve Hotel Revenue Management Challenges

How to Solve Hotel Revenue Management Challenges

There are a number of challenges facing hotels when it comes to revenue management including: Sourcing the Necessary Tools and Skill Sets Managing Interdepartmental Communication Competing Against Online Travel Agencies (OTAs) Building Your Reputation and Sourcing Direct Traffic Keeping Up with Changing Guest Expectations Total Hotel Revenue Management (THRM) With internal and external factors putting [...]
What is Social Media Advocacy? How does it Work?

What is Social Media Advocacy? How does it Work?

What is Social Media Advocacy? How does it Work? Social Media Advocacy is the process of using personal social media channels to promote and share business posts and content with friends and associates, it can be extremely useful for your hotel marketing activities as the process allows for specific content and campaigns to be targeted [...]
How to Improve Brand Awareness of Your Hotel

How to Improve Brand Awareness of Your Hotel

How to Improve Brand Awareness of Your Hotel Brand awareness is essential, it’s the result of promoting your hotel and making potential customers aware of your location, the services you offer and the benefits of booking with your venue. It’s how you measure whether people are engaging with your hotel and making bookings. When you [...]
How to Conduct a Marketing Audit

How to Conduct a Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]
The Best Staycation Marketing Ideas for Your Hotel

The Best Staycation Marketing Ideas for Your Hotel

Staycations are local holidays, where guests stay within travelling distance of their homes and enjoy local activities and facilities. Due to COVID-19, there has been a resurgence in the number of people looking to enjoy a Staycation in 2020. Hotels can attract Staycation guests by promoting their facilities, restaurants, and unique experiences. With the current [...]
How To Conduct A Marketing Audit

How To Conduct A Marketing Audit

How to Conduct a Marketing Audit A strong marketing plan makes all the difference to a hotel’s success, but this can only be achieved by conducting a thorough marketing audit. An audit involves a detailed analysis of a hotel’s current marketing activities, calculating the Return on Investment (ROI), and analysing costings and lessons learned throughout [...]
Crisis Management: How to Get It Right

Crisis Management: How to Get It Right

COVID-19 Crisis Management for Your Hotel: How to Get It Right When you think of Crisis Management, the first thing that comes to mind may be ‘short term’ or ‘company-specific’ and whilst these are indeed types of crisis, they aren’t the only ones. The COVID-19 pandemic has affected every industry and country in the world, [...]