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Restaurant Marketing Ideas for May

Restaurant Marketing Ideas for May

With everything going on in the world at the moment, it might seem like a difficult or inappropriate time to be celebrating or marketing yourself, but it really isn’t. Your business is positioned to connect with so many people, and even if you’re not currently open, or doing contact-less deliveries, you can still make a difference online.

Taking part in appropriate celebrations and events that mesh with your brand will interest your audience, provide a welcome change of pace, and bring a bit more positivity into these difficult times – all things that I’m sure you’ll agree, are beneficial to your business and your customers.

It’s important to remember though that not every celebration will be appropriate for your business. You need to think about your core vision, values and what your customers expect to see from you. If you take part in something that has no relevance to your brand, you’re not going to interest your audience and you could actually end up pushing them away, or worse.

Make sure you choose events that add value to your content, that work for your brand, and will be interesting for your audience.

Whether you’re promoting the menu, venue, staff or story – there needs to be a clear reason that makes sense for your brand behind your marketing efforts.

The following list covers events from the UK, US, Europe and beyond. With social media and the internet making the world a more accessible place, it’s absolutely fine to get involved with most events, even if you’re not in the hosting country.

Restaurant Marketing Ideas for May:

  • Local and Community History Month
  • Teen Self Esteem Month
  • Zombie Awareness Month
  • Barbecue Month

Weekly Awareness Events in May:

  • National Weaning Week 4th – 10th May
  • Deaf Awareness Week 4th – 10th May
  • Anaphylaxis Awareness Week 4th – 10th May
  • Be Nice to Nettles Week 13th – 19th May
  • Coeliac Awareness Week 9th – 15th May
  • Food Allergy Awareness Week 10th – 16th May
  • Water Saving Week 11th – 15th May
  • National Vegetarian Week 11th – 17th May
  • English Wine Week 23rd – 31st May
  • National BBQ Week 25th – 31st May

Other Awareness Events in May:

  • National Mills Weekend 9th – 10th May
  • British Tomato Fortnight 25th May – 7th June


Foods and Dishes Being Celebrated in May:

  • Beef
  • Eggs
  • Hamburgers
  • Salad
  • Salsa
  • Strawberries

Our Top Recommendations for Getting Your Restaurant Involved

There are some entries that you might leave you wondering, “Why is that there?” There is a good reason for having events listed that aren’t related to food and will need to get you thinking outside of the box.

Take National Mills Weekend for example; a lot of dishes are created from milled ingredients such as flour, and some venues have close relationships with their providers. Taking some time to appreciate some of the less focused upon portions of your ingredient’s journey could make for some really interesting content!

So that makes more sense now, but what about Scavenger Hunt Day – what could you even do with that? Well, in normal conditions you could arrange for branded items (such as coasters or napkins) to be hidden around your village / town / city, and customers who find them are rewarded. With lockdown currently in place, what about a digital scavenger hunt – ask your audience to take photos with a list of items and share the most creative ones!

Thinking outside of the box, whilst still remaining relevant, will show the personality and human face of your brand, making it easier for people to connect with you!

But really though – don’t try and celebrate everything. As a general rule of thumb:

  1. Only pick events that are relevant to your brand, business, vision and values.
  2. Only choose days that celebrate topics that will interest, engage or delight your customers
  3. Fully understand what the event is about before you get involved!

Ask yourself:

  1. Is the topic of the event consistent with the business vision, values and goals?
  2. Can you use your own brand voice to promote this?
  3. Does it make sense for your brand to be associating with this?
  4. Will this help highlight a part of the business? (Menu / Venue / History / Staff)
  5. Do you really understand the event and who it’s aimed at?
  6. Have there been any scandals or problems associated with the event that might reflect badly on your brand if you get involved?
  7. Are your customers going to want to get involved with your content?

Answering these will tell you what’s appropriate for you. If you’re not sure, then you’ve already got your answer – no, it’s got to check the boxes and be a good fit to be worth your time.

Keep your standards high, your posts regular and your content mixed up (video, images, blogs, sales posts) and give your customers reasons to keep coming back and getting involved!

If you’re struggling to find time or not sure how to manage your marketing, you get in touch with our Experts by booking a call and we’ll arrange a Coffee Call with you to help you determine what your marketing needs to hit that 5-star standard!

1st May

  • May Day
  • Chocolate Parfait Day

2nd May

  • Truffle Day

3rd May

  • Raspberry Popover Day
  • Chocolate Custard Day

4th May

  • Star Wars Day
  • Candied Orange Peel Day
  • Orange Juice Day

5th May

  • Cinco de Mayo
  • Hoagie Day
  • Enchilada Day

6th May

  • Crepe Suzette Day
  • International No Diet Day

7th May

  • Teacher Appreciation Day
  • Homebrew Day
  • Roast Leg of Lamb Day

8th May

  • Coconut Cream Pie Day
  • Empanada Day
  • Have a Coke Day

9th May

  • Europe Day
  • World Fairtrade Day
  • Foodies Day
  • Butterscotch Brownie Day
  • Moscato Day

10th May

  • Mother’s Day (USA)
  • Shrimp Day
  • Liver and Onions Day

11th May

  • Eat What You Want Day

12th May

  • International Nurses Day
  • Limerick Day
  • Nutty Fudge Day

13th May

  • Apple Pie Day
  • Fruit Cocktail Day
  • International Hummus Day
  • World Cocktail Day

14th May

  • Buttermilk Biscuit Day
  • Brioche Day

15th May

  • International Day of Families
  • Chocolate Chip Day
  • Pizza Party Day

16th May

  • Coquilles St. Jacques Day

17th May

  • National Children’s Day (UK)
  • Cherry Cobbler Day
  • World Baking Day
  • Walnut Day

18th May

  • Soufflé Day
  • I Love Reese’s® Day

19th May

  • Devil’s Food Cake Day

20th May

  • Quiche Lorraine Day
  • Pick Strawberries Day

21st May

  • Memo Day
  • World Meditation Day
  • Strawberries and Cream Day

22nd May

  • World Goth Day
  • Vanilla Pudding Day

23rd May

  • Taffy Day

24th May

  • Scavenger Hunt Day
  • Escargot Day

25th May

  • Memorial Day (USA)
  • Wine Day

26th May

  • Blueberry Cheesecake Day
  • Cherry Dessert Day

27th May

  • Italian Beef Day
  • Grape Popsicle Day

28th May

  • World Hunger Day
  • International Burger Day
  • Brisket Day

31st May

  • Macaroon Day

29th May

  • European Neighbours’ Day
  • World Digestive Health Day
  • Biscuit Day
  • Coq au Vin Day

30th May

  • Mint Julep Day

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